![](https://freight.cargo.site/t/original/i/a3fac35acf3d1a31f51928b1a0cb66d73070cf5042461065f09b39482b0c10e9/54d9df007ff6151b34c6d2b8340e8e0.png)
![](https://freight.cargo.site/t/original/i/6d2494a67abec2c9b6088a72bf56ee120388ef78e0da045a9dd8c4787743fa78/192dddd7db7f1caedc429dd277e929d.png)
Old Tom Gin Packaging
It is a creative illustration designed for the Old Tom Gin (a gin recipe popular in 18th-century England but becoming rare in modern times.) The purpose is to expand the market and attract young customers.
I searched the history and stories about the branding, and I focused on the cute cat model as the USP of Old Tom Gin, with bright colours to evoke associations with cocktails.
2021
![](https://freight.cargo.site/t/original/i/04ebcb21a0a759a492e5e6459e3685a4aaed5d5804a2577ac1b7415a29cdaa4e/7b15b5eb4df970de78e676f4331dbd8.png)